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GLOBAL ART DIRECTION
STYLE
Strong singular visual idea. Contemporary, intentional and culturally specific. Avoid generic AI restaurant aesthetics.
LAYOUT
Clear hierarchy: HERO -> HEADLINE -> SUPPORTING INFORMATION. Use deliberate scale, crop, alignment and negative space. Every element must have a function.
FOOD
Photoreal, edible and physically believable. Natural irregularities, real oil, moisture, char, crumbs and texture. Never plastic, over-perfect or excessively glossy.
LIGHTING / COLOR
Professional commercial food photography. Controlled highlights and believable shadows. Natural color science and neutral white balance. No automatic orange/yellow cinematic cast.
TYPOGRAPHY
Professional typography with disciplined font pairing, spacing and alignment. Maximum 2 primary type styles. Readable from distance.
AVOID
Floating ingredients, random flames, glowing food, excessive steam, fake neon, luxury-gold effects, meaningless Asian motifs, decorative clutter, arbitrary stickers, excessive HDR and oversaturation.
RULE
If an element does not strengthen the visual idea, remove it.
POSTER DESIGN - "BO NE SAI GON"
Create a premium contemporary Vietnamese food poster using editorial cut-paper collage inspired by Saigon street-food visual culture.
FORMAT: 4:5 vertical.
HERO FOOD: Authentic Vietnamese bo ne on a seasoned black cast-iron cow-shaped sizzling plate. Include thin seared beef, sunny-side-up egg with crisp irregular edges, Vietnamese pate, caramelized onion, scallions, one small cube of butter melting on the hot plate. Place one complete, untouched Vietnamese banh mi baguette beside the plate.
CRITICAL: The baguette must be whole and intact. No bite marks, no torn section, no partially eaten bread.
Food highly realistic: real char, oil, uneven browning, crisp egg edges, natural meat texture.
COMPOSITION: Hero plate occupies 55-60% of frame. Asymmetric editorial layout: headline upper-left, food entering center-right / lower-right, supporting collage props gathered lower-left / lower-middle.
SUPPORTING COLLAGE PROPS (choose 3-4 coherent items): a cropped fragment of an old tiled Saigon shopfront; an old stainless-steel condiment caddy with soy/chili bottles; a small printed enamel-style shop sign reading BO NE; a sheet of brown/wax paper beneath the baguette; a tiny metal knife-and-fork or small spoon. Do NOT add plastic chairs, stools, motorcycles, landmarks, street crowds or random lifestyle props.
GRAPHIC LANGUAGE: Contemporary editorial collage from Vietnamese archival references. Paper-cut edges, subtle screen-print grain, slight imperfect registration, restrained halftone. Do not simulate age by turning the whole image yellow.
COLOR: Base paper neutral warm ivory (not ochre/mustard). Palette: warm ivory, brick red, deep cobalt blue, charcoal black, tiny muted mustard accent only. Whites neutral. No global yellow/orange/sepia overlay.
TYPOGRAPHY: Primary "BO NE". Secondary "SAI GON". Small line "NONG TU CHAO". Large condensed Vietnamese display lettering inspired by hand-painted shop signage but interpreted through clean contemporary editorial type. No fake distressed-font effect.
HARD RULES: exactly one whole baguette; no stool/plastic chair; no extra random props; no impossible food arrangement.
LIGHTING: Direct controlled commercial food photography, neutral daylight-balanced light, rich black cast iron, natural food color.